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Safilo And Marc Jacobs renewed Their Global Eyewear Licensing Agreement

Safilo Group and Marc Jacobs announced the early renewal of their multi-year global licensing agreement for Marc Jacobs branded eyewear through December 2031.

New York : Since the inception of this partnership in 2004, the two have fruitfully collaborated to make Marc Jacobs an iconic milestone in the eyewear category. They have managed to introduce the most unique and highly exclusive models in each collection. It has created its strong position in both men's and women's categories in the US as well as in the global market.

Marc Jacobs and Safilo are working together to advance the unique Marc Jacobs vision in the eyewear category by taking advantage of any exciting global opportunities available.

In January 2024, Safilo Group and Hugo Boss announced the renewal of their global licensing agreement for the Boss and Hugo Eyewear collections until December 2030.

Boss & Hugo is known for high standards of quality in the Eyewear category, cutting-edge designs, and distinctive selling proposition, all are backed by Safilo and its strong distribution network spread across all regions.

Both brands represent a reference point in the eyewear landscape, catering to a diverse consumer base that recognizes the undeniable exclusivity of the eyewear collections.

Hugo Boss is an esteemed partner of Safilo, this exceptional partnership works asset in the portfolio of both brands. This partnership which started in 2006, will soon celebrate its 20th anniversary in the eyewear collection. The remarkable rebranding of HUGO BOSS over the past two years has been fully embraced and executed by Safilo. This has paved the way for a bright and successful future for the brand across all markets and distribution channels.

Both brands have worked together to gain market share with Boss Eyewear through a unique and compelling product proposition. The iconic styles offered by the brand are instantly recognizable to the consumer. Hugo, which holds a majority stake in Hugo Boss's eyewear business has expanded its presence within the Gen Z target group. This was supported by a distinctive product proposition and a consistent go-to-market approach.

Safilo Group and come together to announce the launch of new Carrera smart glasses with Alexa in September 2023. The smart glasses with two iconic frames blended with Safilo's Italian design and Alexa technology are only available for the US market.

Carrera smart glasses come with open-ear audio technology to send sound directly without covering the ears. The smart glasses provide up to six hours of continuous media playback or talk time with a full battery charge.

Safilo has always looked to the future with an innovative vision, and this collaboration with Amazon on this innovative project offers customers its Italian designs and unique style of eyewear.

Safilo has a well-established traditional wholesale distribution model including a chain of eyecare retailers, department stores, and boutiques with Amazon's incredible online distribution.

Safilo has expertise in Eyewear, while Carrera's iconic frame designs are best suited for Smart Eyewear. Both brands with the use of Alexa and Ambient Intelligence offered the best product for customers. The smart glasses were made available for purchase from,, and a few select opticians.

News Source: Safilo Group

Image Source: PRNewswire

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