[Retail] [bleft]


[Stylists] [bleft]


[News] [bleft]

David's Bridal to launch custom denim fringe jacket in Nashville

Conshohocken, Pa: David's Bridal and fashion designer DanielXDiamond to launch an exclusive custom denim fringe limited-edition jacket at the First-Annual NashBlast" event on Friday, August 19.

The jacket is available for purchase at $375, you will also get two complementary DanielXDiamond patches, "BRIDE" and "PARTY" in white and rose gold at the brand's first-ever Live TikTok shopping experience hosted by Kaitlyn Bristowe.

Kelly Cook, Chief Marketing & IT Officer of David's Bridal said this exclusive and glamorous jacket is a showstopper. The brand wanted to launch this bridal accessory in Nashville, Tennessee during the bachelorette peak season. David's Bridal partnership with designer DanielXDiamond has allowed the brand to reach consumers and tell a unique story about where their brand is headed—reaching beyond bridal.

Host Of First-Annual NashBlast

Kaitlyn Bristowe, the current bride-to-be and former contestant and co-host of The Bachelor and Bachelorette, will host "David's Bridal First-Annual NashBlast." The Nashville-based RSVP-only event is the go-to shopping spot for fashionistas, party girls and brides-to-be. David's Bridal will also host a live TikTok shopping experience with the help of Kaitlyn and DanielXDiamond during the NashBlast party. Shoppers from all over can join the live virtual shopping party that will sell only 1,000 exclusive rose gold rhinestone jackets.

Venu of First-Annual NashBlast

David's Bridal will host this event at Viralish House owned by a TikTok influencer. The house is in the prestigious Belle Meade area of Nashville, David's Bridal is the first brand to host an event at this venue.

Event Details

The event will also celebrate various women-owned businesses and will be open to the public with limited spots on a first-come, first-served basis. Shoppers who missed this opportunity can buy the jacket at from August 19.

In Jully 2022, David's Bridal teamed up with digital advertising platform KERV Interactive and January Digital to bring integrated commerce-driven content on TikTok. This collaboration was driven to enhance and streamline David's Bridal customers' shopping experience on the platform.
The virtual and online solutions was a bold digital transformation mixed with strategic innovation that helped customers in planning their wedding and special event. David's Bridal and its retailer's digital agency partner January Digital have successfully launched a series of shoppable content on TikTok for its customers to buy products using the application.
With TikTok collection ads, David's Bridal gave shoppers a seamlessly integrated experience in their shopping journey. The patented technology solution by KERV's enhanced advertising performance for retailers.
David's Bridal has always adopted innovative solutions to reach their customers where they are shopping. Their customers are on TikTok so the brand wants to reach them with innovative, shoppable and compelling content. This partnership is the best example of how a brand can interacts with its customer with right strategy and technology.

News Source: David's Bridal
Edited By: Stree Clothing

No comments: